Where "I Only Know Basketweave" Becomes "Look What I Made!"

The Artful Needlepoint Experience

In just 10 days, you'll discover how to add texture, sparkle, and dimension to your needlepoint with stitch and thread combinations you’ll feel excited to try — and get practical ideas for where to use them on your own canvases.

YES, I’m in! Save My Seat 👉

Where "I Only Know Basketweave" Becomes "Look What I Made!"

The Artful Needlepoint Experience

In just 10 days, learn beautiful decorative stitches, thread tips and ideas that bring each stitch to life, and how to use them with confidence on your own canvases.

YES, I’m in! Save My Seat 👉

Oh, my friend... I've been right where you are!

Does any of this sound a little too familiar?

You know a handful of stitches… but when it comes to actually using them, you freeze up and reach for good ol' basketweave... again! 

You have gorgeous threads and a stash full of canvases you loooovvvvve, but when you stitch them, every one of them ends up looking kind of… "meh". 

You'd love to add some shimmer, texture, and dimension to your projects, the kind that makes folks say, "How did you DO that?" 

But all that fancy stuff?
It feels like a whole 'nother world to you... 

 So where do you even begin?

With ten days, five new stitches, and a little permission to play. By the end of our time together, that good ol' basketweave is just one of the things your needle can do.

YES! Save Me a Seat 👉

Let’s add a little sparkle to your stitching ✨

Learn a few decorative stitches, and that stash of canvases starts to look like a world of possibilities.

That background doesn't have to be basketweave.. again. The night time sky can shimmer with twinkling stars. And Santa's beard can be fluffy and soft.

Using decorative stitches is a skill, and skills grow one stitch at a time. Learn a new stitch, and your needle can do one more thing. Get to know a new thread, and you've got a new way to add sparkle or velvety softness to your project.

And little by little, you stop calling yourself "just a stitcher"… and start creating like the artist you've been all along.

That's what these ten days are for, my friend. 👇

Everything you need to learn

5 Decorative Stitches & How To Use Them On Your Own Canvas

Everything you need to learn

5 Artful Stitches
& how to use them on your own canvases

🎥 Ten days of short daily videos. (Each one is less than 30 minutes! 😉) Watch whenever it fits into your day best. Just pour yourself a cuppa, pull up a chair, and stitch right along with me.

🎙️A live workshop with me on October 28th. Learn messy beading and start adding sparkle to your projects right away. (Replay available.)

📒 Create Your own Stitch Reference Notebook. We start building it together with our five decorative stitches — and you can keep adding to it! It’s a tool you’ll refer to over and over again.

🩷 A cozy community of fellow stitchers, and it’s not on Facebook. Share your stitching, ask your questions in a safe space and get reliable answers you can trust… and, of course, cheer each other on.

🎁 Daily prizes, because I love showering  my students with lagniappe...the little "extras" that make stitching with Serendipity special.

🔁 A Replay Weekend, so when life inevitably gets in the way, you can catch up!

By the end of our 10 days together, you'll have: 

Five stitches added to your stitch repertoire.

I'll walk you through each one, step by step, and you can stitch right alongside me.

You won't just watch... you'll actually do it.

The threads that make each stitch come alive

Same stitch, different thread, and you've got a completely different look. I'll share my favorite threads for each stitch we learn, plus loads of helpful hints for using silk, cotton, wool, metallic, and novelty threads.

A Stitch Reference Notebook that's all yours.

Every stitch you learn, in one place, so you're never starting from scratch. And you can finally say, "Wait… what was that pretty one Ellen showed us?" and flip right to it.

Come On In, Y’all 🧵 It’s $9!

This is a hands-on experience for stitchers ready to add texture and dimension to their canvases. ☺️

The Serendipity Way

Around here, we believe needlepoint is more than a hobby.

It’s a creative practice. A form of self-expression. A deliberate choice to slow down, make something beautiful with your own hands, and bring more artistry into your everyday life.

We choose our stitches with intention. We think about texture, dimension, and design. We treat every canvas as an opportunity to create something that truly reflects our own creative vision.

That’s what it means to be an artful needlepointer.

And if that’s the kind of stitcher you’re becoming — or already are — you’re in exactly the right place.

Well, hey there!

I'm Ellen, your needlepoint guide & biggest cheerleader.

I've spent a lifetime stitching, 25 years teaching, and more hours than I could count curating every beautiful stitch, thread, and special technique I could get my hands on just for you.

I built Serendipity Needleworks because I believe this craft deserves to be treated like the art form it truly is.

There was a time I'd freeze up over a canvas too, reaching for the "safe" stitch because I wasn't sure what else to do. But once I learned to use decorative stitches with confidence?

Well, my friend — it changed everything. And that's exactly what I can't wait to share with you.

XOXO 🩷
Ellen

Ellen Johnson

$9

  • 10 days of short video lessons to watch on your schedule
  • 5 beautiful decorative stitches, taught step by step — with thread ideas, too! 
  • Start building your own Stitch Reference Notebook 
  • A live mini-workshop on messy beading with me: October 28th
  • A cozy private community of stitchers (not on Facebook)
  • Daily prizes... because who doesn't love a surprise! 
Yes, I'm Ready! Sign me up 👉