Needlepoint Classes, Support, and a Library of Resources

All in One Place

The go-to online space for needlepoint lovers to learn, grow, and connect—
with step-by-step lessons, expert guidance, and everything you need to stitch with confidence.

Join The Stitcher's Club →
Ellen Johnson, needlepoint expert, smiling at her stitching table

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You’ve Learned a Lot – Now You’re Ready for More!

YOU’VE TAKEN A FEW CLASSES. PRACTICED YOUR STITCHES.

BUILT UP A BEAUTIFUL STASH OF CANVASES AND THREADS.

NEEDLEPOINT HAS BECOME YOUR CREATIVE OUTLET AND YOU LOVE IT.

But lately, you’ve been craving more than just experimenting on your own.


You’re ready for real guidance.
The kind that gives you clarity, shortens the learning curve, and
helps you actually trust your decisions—
so you know you’re doing it right.

You’re seeking a place with guidance you can trust and a community that shares your love for needlepoint.


A space where you can ask questions, swap ideas, and get encouragement from
people who “get it”.

The kind of support where you can hold up your canvas and say…

  • “Is this the right stitch for my flower?”
  • “Does this thread look too bulky for the snowman’s scarf?”
  • “If I want to use a few sequins and beads, are there special sequins and beads to use on 13 mesh?”

And where your stitching friends will cheer you on,
share their tips, and laugh with you when your stitch count mysteriously goes off track.

When You Have the Right Resources and the Right People…

01

You spend less time flipping through stitch books or Googling what thread to use—and more time actually stitching.

02

You finally understand which stitches work for backgrounds.

03

You try that tricky new stitch you’ve been eyeing, and when it doesn’t turn out quite right, you get help from someone who’s done it before.

04

You discover new threads, learn how to use them, and grow more confident in how you pair stitches and threads together.

And most of all, you feel seen and supported by fellow stitchers who love needlepoint as much as you do.


Needlepoint becomes more joyful, more creative, and more connected.

From our complete stitch library and special technique classes to creative projects and a community that cheers you on, you’ll find it all inside… 

Introducing the

A warm, welcoming online home where stitchers grow their skills, build creative confidence, and connect with fellow needlepoint lovers—at every stage of their journey.

Inside The Stitcher’s Club, You’ll Get:

ONE
ONE

Classes That Grow With You

From stitch libraries to step-by-step technique classes, you’ll have access to expert-led lessons that help you build new skills, master advanced techniques, and bring your needlepoint projects to life–one stitch at a time.

TWO
TWO

Personalized Feedback and Support

Get thoughtful professional guidance when you’re deciding which stitch or thread to use—and friendly encouragement from fellow members who understand the journey. Whether you’re mapping out your next project or are stuck on a tricky spot, you’ll have support every step of the way.

THREE
THREE

A Community That Shares Your Passion

Join a warm, welcoming group of stitchers who truly understand the joy (and challenges!) of needlepoint. With Stitching Groups, Q&A calls, and an active Community space, you’ll always have someone in your corner.

What Our Members Are Saying...

Inside the Stitcher’s Club, our needlepointers are gaining confidence, creating
projects they’re proud of, and making new stitching friends.

“

I joined The Stitcher's Club because I was thrilled to find people who love needlepoint as much as I do!

I love learning about it, and doing it-and looking at and studying it. I'm so much happier and balanced when I make time for my stitching. May be a sappy sounding answer, but it is true, and this group gives me support and confidence to own it!!!

★ ★ ★ ★ ★
“

The Threadventures have been awesome

I learned soooo much about the different threads and
stitching on canvas."

★ ★ ★ ★ ★
“

I am becoming more bold, thanks to you, Ellen

My Santa was a continental stitch, which I changed myself to show his bushy beard, fleece in the cuffs, etc, and a decorative border. I was very proud of myself! At The Stitcher's Club, I get everything I needed in one place. Thank you!

★ ★ ★ ★ ★
“

"I am becoming more bold, thanks to you, Ellen. My Santa was a continental stitch, which I changed myself to show his bushy beard, fleece in the cuffs, etc, and a decorative border. I was very proud of myself! At The Stitcher's Club, I get everything I needed in one place. Thank you!" el m.

Only a few short months in The Stitcher's Club, and I just finished a canvas that I'm truly proud of. Before The Stitcher's Club, I would finish a project and be disappointed in how much money I had spent to just be unsure and not pleased with the final result, but super frustrated that I couldn't pinpoint what was wrong. For the FIRST time ever, my (first) project without a stitch guide that I'm happy with thread and stitch choices. I'm amazed at how much confidence I've gained in such a short time."

★ ★ ★ ★ ★

Meet your needlepoint guide

I’m Ellen Johnson

I’ve been stitching since I was a little girl sitting beside my Granny, and for the past 25+ years,
I’ve had the joy of helping others fall in love with needlepoint, too.

As a former first-grade teacher, needlework shop owner, and lifelong stitcher, I specialize in making needlepoint easy to understand – and even more fun to do.

I’ve taught thousands of stitchers how to choose the right stitches and threads for their canvases without all the overwhelm or second-guessing.

Whether you’re just getting started or looking to expand your skills, I’m here to help you build confidence, create beautiful projects, and connect with a community that loves needlepoint as much as you do.

 Let’s stitch together inside
The Stitcher’s Club! 

Save My Seat →

What You Get Inside The Stitcher’s Club

How to stitch library

Find the perfect stitch fast with confidence that you’re doing it right.

  • Downloadable diagrams (color and black & white) for 200+ stitches.
  • Bite-sized video demos for 100+ stitches that add texture and dimension.
  • Real-photo stitch examples plus start-and-end guidance for clean results.

Which Stitch Tool?

Eliminate the guesswork from canvas planning.

  • Get curated stitch bundles for common canvas elements like skies, beards, water, and snow.
  • Discover expert guidance for selecting stitches that suit your skill level.
  • Print handy stitch lists for dozens of components – no more digging through books.

Thread Talk

Make confident thread choices without the overwhelm.

  • Thread reviews and stitched samples to see how they really perform.
  • Tips for choosing the right thread based on effect, mesh size, and design.
  • Smart organization tips so you know what’s in your stash and avoid buying duplicates.

Q and A Calls

Put what you’re learning into practice with expert coaching and step-by-step support.

  • Receive feedback from Ellen and fellow members, so you never feel stuck or unsure.
  • Get stitch and thread guidance that matches your skill level and your canvas.
  • Apply the principles of artistic design to your projects so you can become a more artful needlepointer.

Stitch Along Projects

Stay inspired with two guided projects per year.

  • Stitch alongside Ellen with step-by-step guidance and encouragement.
  • Explore seasonal themes, special techniques, and new creative approaches.
  • Connect with fellow members as you create something beautiful together.

Monthly Stitch Togethers

Casual, connection-filled virtual stitching circles.

  • Pour a drink, grab your project, and join in from wherever you are.
  • Chat about needlepoint with people who truly “get it.”
  • Build friendships that make stitching even more joyful.
Join The Stitcher's Club →

 + A Private Member Community 

You’re never stitching alone.
You Have...

A safe space to ask questions, share wins, and get inspired.

Friendly, experienced stitchers ready to cheer you on.

Password-protected online portal for easy access anytime.

Bonus Time, Just for Members…

When you join The Stitcher’s Club, you don’t just get the essentials – you also unlock a treasure trove of full-length, expert-led workshops that’ll stretch your skills and spark your creativity.

Here’s what’s waiting for you inside…

    • Begin & End Your Threads with Confidence: 5 Ways to Secure Your Threads Like a Pro

    • Where Patterns Meet: Blending Stitch Patterns & Preserving Design Borders

      • Raising the Canvas: 3-D Stumpwork Techniques for Needlepoint

      • The Art of Layered Stitches: Mastering Compensation, Placement, & Thread Selection

    • Shading with Gold: Creating Glittering Effects with Or Nué Goldwork

  • Rainbow Roadtrip: A Stitcher’s Threadventure Around the World 
Join The Stitcher's Club →

What Would It Be Worth to You If…

  • You never had to waste hours wondering which stitch goes where or second-guessing your thread choices again?
  • You could finally enjoy your time stitching – really enjoy it – knowing you had the knowledge, support, and inspiration to finish projects you’re proud of?
  • You had a trusted mentor to guide you, and a kind, welcoming group of stitchers to cheer you on?

You don’t have to imagine it. 

That’s what life inside The Stitcher’s Club is like.

Join The Stitcher's Club →

Choose Your Membership

ANNUAL PLAN -
BEST VALUE

Get 2 Months FREE!

$569

per year

Members-Only Classes
Needlepoint Lab
How-To Stitch Library
Which Stitch?
Thread Talk
Stitcher’s Club Private Community
Stitch Along Projects
Q&A Connect
Monthly Stitch Together
BONUS: 6 Exclusive Workshops (Arctic Inspirations, Beautiful Borders, Canvas Painting 101, Finishing 102, How Does Your Garden Grow, Razzle Dazzle)
INCLUDES: Access to our brand new mobile app (Apple & Android)
PLUS: Get 2 Months Free, A Pair of Gingher Embroidery Scissors, The Threadventure™ Library
Yes, I want in

Fully supported by our 14-Day Stitcher’s Club Promise

MONTHLY PLAN -
FLEXIBLE

$57

per month

Members-Only Classes
Needlepoint Lab
How-To Stitch Library
Which Stitch?
Thread Talk
Stitcher’s Club Private Community
Q&A Connect
Monthly Stitch Together
BONUS: 6 Exclusive Workshops (Arctic Inspirations, Beautiful Borders, Canvas Painting 101, Finishing 102, How Does Your Garden Grow, Razzle Dazzle)
INCLUDES: Access to our brand new mobile app (Apple & Android)
Yes, I want in

Fully supported by our 14-Day Stitcher’s Club Promise

Our 14-Day Stitcher’s Club Promise

I want you to feel completely confident in your decision to join The Stitcher’s Club. That’s why your enrollment is 100% risk-free.

Take 14 days to explore everything inside—watch the videos, try a Stitching Group, join a Q&A call or just browse through the stitch library. If you don’t feel like it’s worth every penny, just reach out and I’ll give you a full refund. No hassle. No hard feelings.

Because stitching should bring you joy—and your membership should , too. 

XOXO

Ellen

Is The Stitcher’s Club Right for You?

Let’s find out!

The Stitcher’s Club is for you if…

  • You want reliable, organized resources at your fingertips so you can spend less time searching and more time stitching.

  • You’re excited to grow your skills and try new techniques, whether you’re a beginner or you’ve been stitching for years.

  • You enjoy connecting with others who share your love of needlepoint and appreciate a warm, welcoming community.

  • You’re ready to stitch with more ease and confidence – without second-guessing your choices every step of the way.

The Stitcher’s Club may not be for you if…

  • You prefer to figure things out entirely on your own and don’t enjoy learning alongside others.

  • You’re looking for someone to make every decision for you, instead of building confidence in your own stitching style.

  • You’re not interested in expanding your needlepoint knowledge or experimenting with new techniques.

  • You prefer a rigid, start-to-finish curriculum over a flexible library of on-demand resources.
Sign Me Up Now!

Choose Your Membership

ANNUAL PLAN -
BEST VALUE

Get 2 Months FREE!

$569

per year

Members-Only Classes
Needlepoint Lab
How-To Stitch Library
Which Stitch?
Thread Talk
Stitcher’s Club Private Community
Stitch Along Projects
Q&A Connect
Monthly Stitch Together
BONUS: 6 Exclusive Workshops (Arctic Inspirations, Beautiful Borders, Canvas Painting 101, Finishing 102, How Does Your Garden Grow, Razzle Dazzle)
INCLUDES: Access to our brand new mobile app (Apple & Android)
PLUS: Get 2 Months Free, A Pair of Gingher Embroidery Scissors, The Threadventure™ Library
Yes, I want in

Fully supported by our 14-Day Stitcher’s Club Promise

MONTHLY PLAN -
FLEXIBLE

$57

per month

Members-Only Classes
Needlepoint Lab
How-To Stitch Library
Which Stitch?
Thread Talk
Stitcher’s Club Private Community
Q&A Connect
Monthly Stitch Together
BONUS: 6 Exclusive Workshops (Arctic Inspirations, Beautiful Borders, Canvas Painting 101, Finishing 102, How Does Your Garden Grow, Razzle Dazzle)
INCLUDES: Access to our brand new mobile app (Apple & Android)
Yes, I want in

Fully supported by our 14-Day Stitcher’s Club Promise

Here’s What Opens Up When You Finally Have a Place to Learn, Ask, and Grow

  • You don’t have to guess your way through a project. You have trusted resources and a warm community to turn to any time you feel stuck.

  • You spend more time stitching and less time searching—because answers, inspiration, and expert guidance are just a few clicks away.

  • You build real confidence in your skills as you practice new stitches, explore techniques, and get helpful feedback along the way.

  • You finally feel part of something. You’re surrounded by stitchers who get it, cheer you on, and share your love for needlepoint.

  • You finish more projects, try new things, and feel proud of how far you’ve come.

With the right mix of expert support, inspiring resources, and a friendly community, your hobby becomes even more fulfilling.

Join The Stitcher's Club →

Still Have Questions? Let’s Clear Things Up Together💭

Stitch Guide Formula program bonus offer coaching Ellen Johnson needlepoint teacher communuty teacher project

A little heart-to-heart

A Note Before You Decide

Needlepoint is more than a hobby – it’s your creative outlet, your “reset” button, and your favorite way to unwind.

But even when you love stitching, it’s easy to hit a wall.

Maybe you’re not sure which stitch to try next.

Maybe you’re ready to expand beyond the basics.

Or maybe you just want to feel confident that you’re doing it right.

That’s exactly why I created
The Stitcher’s Club

It’s a welcoming place where you can keep learning, get the guidance you need, and grow your skills with confidence—surrounded by stitchers who love needlepoint as much as you do.

So whether you’re here to refresh your skills, try new techniques, or simply make steady progress on projects you love…you’re in the right place.

And I’d be honored to welcome you inside.

With love and happy stitching,

XOXO

Ellen

YES... Sign Me Up!