Enrollment closes on Saturday, March 14 at 11:59 PM Central
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Here's exactly what you'll accomplish by the end of this program...
STEP 1: Choose canvases with confidence (no more buyer's remorse!)
STEP 2: Evaluate any canvas like a professional stitch guide writer
STEP 3: Pair threads and stitches for maximum wow-factor
STEP 4: Create cohesive designs that look intentional, not random
STEP 5: Build a complete roadmap that guarantees gorgeous results
But above all else…
The Stitch Guide Formula™ will give you the skills - and confidence - to finally create beautiful pieces of needlepoint art!
You’ll make the leap from choosing decorative stitches, willy-nilly, from a stitch book to using a time-tested framework that you can implement over and over again.
(Psst.. that also means you get lifetime access to the course, so you can join Live when you are able, and do it on your own time when you're not!)
It's for stitchers like you... the ones who want MORE than just "following along." You're ready to trust your own artistic eye, make confident stitch choices, and create needlepoint that reflects YOUR vision and skill.
You're THIS 🤏 Close to Never Second-Guessing Your Stitch Choices Again!
Plain and Simple:

Will Change Your Life - And Your Needlepoint Hobby…
And It’s Officially OPEN for Enrollment
(but not for long…)
Class Begins March 16th!
Here’s what you’ll get
when you enroll for our Spring 2026 cohort:
A $1997 Value!
You’ll be given access to one module per week
(except for the implementation weeks) — so that you have ample time to dive into the lessons and execute that portion of your project plan BEFORE moving on to the next.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm
that stops most would-be needlepoint artists in their tracks.
The course begins on March 16th and will wrap up on May 15th.
That's eight full weeks of personalized guidance!
Plus!
These Bonuses To Help You Generate Unstoppable Momentum (and Keep It) Right Until You’re Ready To Start Stitching Your Canvas
The Ultimate Stitch Guide Template
(in digital + printable format)
A $197 VALUE
Say goodbye to starting from scratch every time you pick up a new canvas. With this customizable template, you’ll have a ready-made framework for organizing your stitches, threads, and notes. Use it again and again to keep everything neat, consistent, and easy to follow — whether you prefer to work on your computer, tablet, or even good old-fashioned paper. 😉
That's over $1250 in bonuses alone!
When you add it all up, the Stitch Guide Formula™ has a total real-world value of over $3,250
But you can join today…
I'M IN THIS WITH YOU!
Listen, I know investing in yourself can feel like a big decision. If you're wondering whether this is right for you, what's included, or how it all works 👇
Plus You’ll be Backed by Our Satisfaction Guarantee
At Serendipity Needleworks, we 100% stand by the quality of our products, programs, and services. We are confident that you will be fully satisfied with your investment in The Stitch Guide Formula. If, for any reason, you are not happy with your investment in The Stitch Guide Formula, we offer a full, no-questions-asked 14-day money-back guarantee.
Simply contact us by emailing help@serendipityneedleworks.com and we will process a refund for the full purchase price to your original payment method.
Frequently Asked Questions
I’m feeling a bit overwhelmed by all the things I’m going to need to learn and execute inside this program. Are you sure I can do this?
I’m feeling a bit overwhelmed by all the things I’m going to need to learn and execute inside this program. Are you sure I can do this?
What are the dates of the course? Will there be recordings if I have to miss anything?
What are the dates of the course? Will there be recordings if I have to miss anything?
Do I need any special tech skills to take this class?
Do I need any special tech skills to take this class?
I’m fairly new to needlepoint. Is this going to be too advanced for me?
I’m fairly new to needlepoint. Is this going to be too advanced for me?
How much time and effort goes into creating needlepoint stitch guides? What’s a rough idea of the time and schedule commitment needed to do it successfully?
How much time and effort goes into creating needlepoint stitch guides? What’s a rough idea of the time and schedule commitment needed to do it successfully?
"It’s giving me the encouragement to find out that I could do something more complicated, and it has allowed me to try new things… This has been a great experience for me and I love that I am continuing to learn. I look at things in a different way now that when I first started. I really have appreciated this experience and am enjoying it immeasurably!"
PAT HOLMES
Florida, USA
Ready to bet on yourself and transform your painted canvases into beautiful pieces of needlepoint art?
It’s your time! 
Still on the fence?
Whenever I’m about to make a big decision, the most comforting thing is to speak with someone who’s been there.
Watch the recording of our Program Q&A Call below to get answers to the most common questions, and reach out to help@serendipityneedleworks.com with any additional questions!
"I simply didn't know how to get started. There are many people out there that would provide Stitch Guides and I'm very good at doing what they say and what they do. But I like to be independent, and I wanted to be able to do it myself.
I never thought of myself as an artist… but while taking the course, I realized that I actually knew more than I thought I did!
I now take the time to plan ahead with regard to shape and color and balance and form, and all the texture and perspective and all those things. It has made a world of difference, and it actually saves me time because if I plan ahead, I don't have to frog.
It truly makes me feel that I'm actually a needlepoint artist. I'm not just someone who's going through and following someone else's directions. I can be an artist.
If you have a desire to improve… take the time for this class with Ellen. She will guide you along the way. Take it from somebody who's been stitching for years. I'm still learning and I hope that I will keep learning. And you can too."
DEBORAH MATTHEWS
Stitch Guide Formula Founding Student
"I have been needlepointing for 40 years and learned new ways to approach my canvas and stitches ❤️ - worth it people! Thank you [for the] great class 🪡🌸"
@NEEDLEPOINTLOVE_LAKEGENEVA
On Instagram
This is your chance to join The Stitch Guide Formula™, friend.
So what’s it going to be?
Will you put your trust in me and the program that has helped (hundreds of) my students create stitch guides for the needlepoint canvases in their stash based on their current skill level?
If the answer is a solid ‘let’s do this’, get yourself into Stitch Guide Formula™ and let’s get started!
Why you deserve to have a seat at the table…
You’ve wanted your needlepoint projects to look like those you’ve admired on social media for long enough.
It’s YOUR time to stitch beautiful pieces of needlepoint art.
You might have doubts about being creative. You might doubt your needlepoint skills. I’ve been there, too. (Heck, I still second-guess myself sometimes! My friend, you’re not alone.)
Stitch Guide Formula was created with these doubts in mind. SGF will show you, step-by-step, how to take your vision for your project and make it a reality. You can make the fabulous needlepoint projects you’ve been dreaming of!
No more second-guessing. No more procrastination. No more “ifs, ands, or buts”.
You might think only the smartest, most talented, and expert level stitchers can create eye-popping needlepoint projects, but that is so far from the truth. There is room for you at the table, my friend - so what are you waiting for? Slide on in and commit to creating a stitch guide that will result in a fantabulous project that you’re proud of!
Should you choose to say YES to your inevitable success, I personally guarantee that these eight weeks will be completely and utterly life-changing for you in your needlepoint hobby!
I can’t wait to meet you and cheer you on inside SGF!
All my best,

Lets do this! Join
Before It's Gone
I'M IN THIS WITH YOU!
If you have questions about The Stitch Guide Formula™, I’m happy to help.
Send me a message at help@serendipityneedleworks.com
