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Christmas in July at Serendipity Needleworks · July 20–31

It’s a Stitch-A-Palooza!

Two very special deals. One merry little excuse to fall in love with your canvas stash all over again. đŸŽ„đŸ§”

Whether you’re building your needlepoint skills or ready to add more stitches to your creative toolbox, I’ve put together two of my favorite ways to help you stop second-guessing and start stitching with confidence.

Consider this your Christmas in July invitation to find fresh inspiration for every last canvas in your stash.

Build My Needlepoint Skills Show Me the Stitch Bundles

Choose your path...

Which one is calling your name?

Whether you’re still building your foundation or ready to fill your creative toolbox with more stitch possibilities, there’s something here for you.

Wherever you are right now...

Second-guessing doesn’t have to come along for the ride.

Whether you need stronger fundamentals or a bigger creative toolbox, these offers were created to help you make confident choices, enjoy the process, and create needlepoint projects you’re genuinely proud of. đŸ©·

More confidence.  Â·  More creativity.  Â·  More joy in every stitch.

For Beginners + Self-Starters

Meet Needlepoint Made Easy™

The step-by-step course that takes you from “Where do I even start?” to stitching with real, honest-to-goodness confidence.

Needlepoint is supposed to be fun—not a constant game of wondering whether you’re doing it right.

Inside Needlepoint Made Easy, I’ll walk you through the fundamentals step by step, helping you build the skills and understanding you need to approach your projects with confidence.

No overwhelm. No assuming you already know things nobody ever taught you. Just clear, friendly guidance that helps everything start to click.

Five modules. A strong foundation. A whole lot more confidence every time you pick up your needle. đŸ§”đŸ©·

Needlepoint Made Easy course preview

Inside Needlepoint Made Easy

Everything you need to build your skills—and trust them.

You don’t need to learn everything about needlepoint all at once. You just need a clear place to start, helpful resources to come back to, and someone in your corner when questions pop up.

Learn it. Practice it. Refer back when you need to. And keep building from there.

Ready to start stitching?

Build your needlepoint foundation.

Get immediate access to Needlepoint Made Easy and start building the skills, understanding, and confidence that make every project more enjoyable.

Regularly $97

$47

Save $50 during Stitch-A-Palooza!

Start Needlepoint Made Easy

Learn at your own pace. Come back anytime. Keep building your confidence one stitch at a time. đŸ§”

Want to learn more first? Explore the full Needlepoint Made Easy course page.

Already know your way around a canvas?

You don’t need another beginner lesson.

You need more stitches in your creative toolbox—and a trusted place to learn where, when, and how to use them.

Oh, do I have something fun for you... 😉

The Ultimate Stitch-A-Palooza Deal

Get all 13 Stitch Bundles
for just $97.

13 themed bundles. Dozens of stitch ideas. One very happy creative toolbox. đŸ§”âœš

Immediate access. Lifetime access. Come back to these whenever your next canvas needs a little inspiration.

Inside Every Collection

More than a list of stitches.

Each Stitch Bundle is designed to help you do more than simply choose a decorative stitch. You’ll see how the stitches are worked, understand where they shine, and have helpful resources to come back to whenever inspiration—or a tricky canvas area—strikes.

Your very own stitch library. Ready whenever your canvas asks, “What should I do here?” 😉

Meet the collection...

Thirteen bundles. So many possibilities.

From the canvas elements you stitch again and again to seasonal favorites that beg for texture, sparkle, and dimension, this collection gives you a trusted place to turn whenever you’re ready to try something new.

Everyday Essentials · Christmas + Winter Magic · Celebrate the Seasons

Let’s see what’s inside... đŸ§”âœš

Collection 01

The Everyday Essentials

For the things you stitch again and again: the fundamentals that build your confidence, the backgrounds that hold everything together, and the skies, water, and snow that bring a canvas world to life.

Decorative Stitch Starter

Build Your Stitch Vocabulary

Decorative Stitch Starter Bundle

10 essential decorative stitches to help you move beyond the basics and start building your stitch vocabulary with confidence.

Inside the bundle: Cashmere, Brick, and Mosaic—plus seven more stitches to explore.

Backgrounds Stitch Bundle

Give Every Canvas a Strong Supporting Cast

Backgrounds Stitch Bundle

10 versatile background stitches for everything from ornaments to pillows—and all kinds of canvases in between.

Inside the bundle: Beaty, Corduroy, and Skip Tent—plus seven more possibilities.

And for all the little worlds your canvases hold...

Sky Stitch Bundle

Sky Stitch Bundle

Five stitches for bringing skies to life, from soft sunrises and clear blue days to dramatic sunsets and starry nights.

Explore: Oriental, Parisian, Moorish, and two additional stitches.

Water Stitch Bundle

Water Stitch Bundle

Five stitches that create movement and interest in oceans, lakes, rivers, and other watery canvas elements.

Explore: Hungarian, Vertical Wave, Byzantine, and two additional stitches.

Snow Stitch Bundle

Snow Stitch Bundle

Five stitches for snowy scenes, frosty details, and all the wonderfully wintry parts of a canvas.

Explore: Nobuko, Hungarian Ground, Old Florentine, and two additional stitches.

Collection 02

Christmas + Winter Magic

For canvases filled with fluffy beards, quiet Nativity scenes, bundled-up critters, sparkling presents, and all the little details that make winter stitching feel especially magical. ✹

And a little more holiday magic...

Collection 03

Celebrate the Seasons

For the canvases that make the year more fun to stitch—from hearts and fireworks to pumpkins, autumn leaves, and all the little traditions you look forward to pulling out season after season.

From fireworks to fright nights...

And when the leaves begin to turn...

Well... look at that stitch library. 😍

Three collections. Thirteen bundles. One very happy stitcher. đŸ„°

You’ve seen what’s inside: stitches for the everyday canvas elements you use again and again, holiday favorites, seasonal projects, and plenty of creative possibilities in between.

Now imagine having all 13 stitch bundles waiting for you whenever a canvas makes you wonder:

“What stitch should I use here?”

Regular value: $711

$97

Save $614 during Stitch-A-Palooza.

Get All 13 Stitch Bundles

One purchase. All 13 bundles. Lifetime access. A whole lot more possibilities for every canvas in your stash. đŸ§”âœš

Still deciding?

Here’s the easiest way to choose.

Both offers will help you become a more confident stitcher—but they’re designed for two different places on the needlepoint journey.

Need both?

Well... it is a Stitch-A-Palooza. 😉

Meet Your Needlepoint Guide

Hi there! I’m Ellen Johnson.

A former first-grade teacher turned needlepoint educator and author.

Wondering why you should trust me to be your Needlepoint guide?

Well, here's a little bit of background info about me...

I've mentored hundreds of stitchers just like you.

I love sharing time-tested needlepoint success strategies and systems that I've developed during my 25+ years of teaching in my own shop and around the United States.

My mission is to help more stitchers overcome their challenges and frustrations so they can stitch with confidence.

I'm the founder of The Stitcher's Club – a premium membership community that empowers needle artists by providing them with resources, relationships and valuable training materials.

I've written articles and designed projects for a variety of needlework magazines and I'm the author of The Embroidered Home.

Now more than ever, we are all craving connection and a way to express our creativity. Needlepoint has been a way for me to achieve both of these, and I know it can do the same thing for you.

Your canvas is waiting...

Ready to see where your needle takes you next?

Whether you’re building a strong foundation or filling your creative toolbox with new possibilities, there’s a path here to help you stitch with more confidence—and have a whole lot more fun along the way!

Whichever path you choose, I’ll be cheering you on every stitch of the way. đŸ©·

Happy stitching, sweet friend!