Welcome to


The most comprehensive program for creating fabulous needlepoint projects that turn out exactly like you dreamed they would!

The Stitch Guide Formula™ is the only implementation program of its kind that shows you how to evaluate your needlepoint canvas like a pro, craft a master plan using the very best stitches and threads based on your current skill level, and execute that plan to create a beautiful piece of needlepoint art… Every. Single. Time! 

Registration is Now Open
Introducing


The most comprehensive program for creating fabulous needlepoint projects that turn out exactly like you dreamed they would!

The Stitch Guide Formula is the only implementation program of its kind that shows you how to evaluate your needlepoint canvas like a pro, craft a master plan using the very best stitches and threads based on your current skill level, and execute that plan to create a beautiful piece of needlepoint art… Every. Single. Time! 

Join the Waitlist

Featured in

Ellen Johnson Stitch Guide Formula Program

By the end of this program you will have...

Selected the perfect painted canvas

that is just right for where you are on your needlepoint journey - one that won’t leave you wanting to pull your hair out.


Evaluated your project like a pro

using the elements of art and the principles of design to identify different ways you can enhance your canvas with decorative stitches and fancy threads - and bring it to life!


Gained fundamental knowledge about threads

and how to pair them with stitches to create show-stopping special effects that will WOW your friends and family!


Unlocked the secrets to choosing decorative stitches

that work well together to create a cohesive piece of needlepoint art - instead of ending up with a mish-mash of a mess.


Expertly crafted a Master Plan for your project

based on your current skill level so that your finished canvas will turn out exactly like you envision it.

But above all else…

The Stitch Guide Formula™ will give you the skills - and confidence - to finally create beautiful pieces of needlepoint art!  You’ll make the leap from choosing decorative stitches, willy-nilly, from a stitch book to using a time-tested framework that you can implement over and over again. 

Plain and Simple:

Will Change Your Life - And Your Needlepoint Hobby…

And It’s Officially OPEN for Enrollment

(but not for long…)

Stitch Guide Formula comprehensive program for creating needlepoint projects

Register now for one single payment of

$697

Buy Now With One Single Payment

Or select one of our third party financing options at checkout

Starting at $43.15/mo.

Buy Now With Up To 18 Easy Payments
Ellen johnson needlepoint teacher Stitch Guide Formula program

Here’s what you’ll get 

when you enroll during this limited period:

5 Interactive Modules

Showing you everything you need to do to create custom stitch guides for the needlepoint canvases in YOUR stash.

  • Foundational Fundamentals: Master the basics of canvas evaluation and learn how to apply the elements of artistic design to your projects.
  • Thread Theory: Explore a wide range of threads and learn how to choose the perfect match for your canvases.
  • Stitch Mastery: Discover over 50 stitches and when to use them for maximum impact.
  • Color Coordination: Learn the secrets of using color to create stunning visual effects.
  • Finishing Touches: Perfect your Master Plan with step-by-step instructions for how to put everything together into a comprehensive document that you can use to complete your needlepoint masterpiece. 

Each module includes pre-recorded lessons (so you can watch on your own schedule!), a Q&A call, downloadable resources, and interactive exercises to ensure you actually create a stitch guide for one of your canvases.

Ellen johnson needlepoint teacher project

The Stitch Guide Formula™

To make sure you never get overwhelmed with what to do first again, and instead, have a time-tested framework to follow.

Say goodbye to confusion and hello to confidence with my proprietary, step-by-step approach:

  • Learn my proven 5-step project analysis framework.
  • Master the art of prioritizing the order in which you should stitch each area on your canvas.
  • Discover the fool-proof “Stitch Pairing Method” for creating winning stitch combinations.
  • Gain access to my "Thread Selection Blueprint" and make the very best thread choices every time.
Ellen johnson needlepoint teacher project

Next-Level Thread and Stitch Selection Strategies

Ensuring that the threads and stitches you choose work well together to create eye-popping special effects that amplify your results and make everyone say WOW when they see your project.

Elevate your needlepoint from craft to art with advanced techniques:

  • Unlock the secrets of mixing textures for multi-dimensional special effects.
  • Master the art of "stitching for movement" to bring your canvas to life.
  • Learn how to create custom stitch patterns for truly unique pieces.
  • Discover the power of "thread blending" for subtle color transitions.
Ellen johnson needlepoint teacher Stitch Guide Formula program

Complete, Step-by-Step Master Plan

Showing you how to map out - in advance - the steps you need to take so that your project turns out exactly like you imagined. Every. Single. Time!

Turn your vision into reality with my comprehensive project planning system:

  • Access my exclusive "Canvas Mapping Technique" for an overview of your project.
  • Learn my project management system for keeping your needlepoint projects on track.
  • Master your mindset to maintain momentum and interest.
  • Gain insider tips for assembling a comprehensive Master Plan for your project.
Ellen johnson needlepoint teacher Stitch Guide Formula program

8 Weeks of Expert Guidance, Including 6 Live Q&A Sessions with Me!

Supercharge your needlepoint stitch guide journey with exclusive access to 6 weekly live Q&A sessions.

Every week, join me for an interactive hour where you can:

  • Get real-time answers to your stitch guide questions
  • Learn pro tips and tricks you won't find in books
  • Overcome creative blocks with personalized advice
  • Discover solutions to common stitch and thread selection challenges
  • Gain insights from other stitchers' questions and experiences

These intimate sessions are your direct line to expert knowledge. Whether you're puzzling over stitch choices, stitch / thread combinations, or embellishing techniques, bring your questions and watch your needlepoint skills flourish.

Don't miss this rare opportunity to pick the brain of a seasoned stitcher. These Q&A sessions are like having a needlepoint mentor in your living room!

Ellen johnson needlepoint teacher project

8 Weeks of Inspiration Inside Our Exclusive Stitch Guide Formula™ Community

Unlock a world of creativity and connection when you enroll in The Stitch Guide Formula™!

For 8 full weeks, immerse yourself in our vibrant, student-only community where you'll:

  • Share your needlepoint journey with like-minded stitchers
  • Get personalized feedback on your stitch guide
  • Discover hidden gems of needlepoint wisdom from fellow students
  • Find motivation and support to keep moving forward

This is more than just a course - it's your ticket to a supportive family of needlepointers who love their hobby as much as you do. Celebrate victories, overcome challenges, and watch your skills blossom in this nurturing environment.

Don't stitch alone! Join our community and transform your needlepoint hobby into a rich, shared experience.

Ellen johnson needlepoint teacher project

A $1997 Value!

You’ll be given access to one module per week

(except for the implementation weeks) - so that you have ample time to dive into the lessons and execute that portion of your project plan BEFORE moving on to the next.

We do this to protect your time, attention and focus while sparing you from the intense overwhelm
that stops most would-be needlepoint artists in their tracks.

Plus!

These Bonuses To Help You Generate Unstoppable Momentum (and Keep It) Right Until You’re Ready To Start Stitching Your Canvas

Co-Stitching Sessions to Help You Complete Your Stitch Guide

A $397 VALUE

 

When you enroll in The Stitch Guide Formula™, you’ll get access to three exclusive co-working sessions on Zoom. Grab your canvas and threads - plus your notes - and we’ll get some work done together! 

Stitch Guide Formula program bonus offer coaching Ellen Johnson needlepoint teacher communuty teacher project


LIVE  Training: Overcoming Challenges in the Creative Process

$197 VALUE

 

Overcome the overwhelm that keeps you frozen in your tracks.

As someone who struggled with recognizing how and where to use decorative stitches on my projects, I can relate to reeeaaaallllly wanting to select the “right” stitches (and threads!), but hating the thought of messing up my expensive canvas.

Enter: a brand new training - for Stitch Guides Formula students only - called “Overcoming Challenges in the Creative Process”. In this 1-hour special session, I’ll share all about how to:

  • Identify and overcome mental roadblocks that may be holding you back from confidently making creative decisions
  • Trust your creative instincts now—not later—so you can approach your projects with confidence and ease
  • Express your unique perspective in every piece, infusing your needlepoint canvases with your personal touch

You’re ready to create beautiful pieces of needlepoint art and you - YES, YOU! - can do this, my friend. This exclusive Stitch Guide Formula™ bonus will show you how - from the inside, out.

That's $594 in bonuses alone!

When you add it all up, the Stitch Guide Formula™  has a total real-world value of over $2,500

But you can join today…

Stitch Guide Formula comprehensive program for creating needlepoint projects

Register now for one single payment of

$697

Buy Now With One Single Payment

Or select one of our third party financing options at checkout

Starting at $43.15/mo.

Buy Now With Up To 18 Easy Payments
Ellen johnson needlepoint teacher

I'M IN THIS WITH YOU!

If you have questions about The Stitch Guide Formula™, I’m happy to help.

Click here to send me a message

Plus You’ll be Backed by Our Satisfaction Guarantee

At Serendipity Needleworks, we 100% stand by the quality of our products, programs, and services. We are confident that you will be fully satisfied with your investment in The Stitch Guide Formula. If, for any reason, you are not happy with your investment in The Stitch Guide Formula, we offer a full, no-questions-asked 14-day money-back guarantee.

Simply contact us by emailing [email protected] and we will process a refund for the full purchase price to your original payment method.

Stitch Guide Formula program stitch huide community

Join Our Exclusive Community

When you enroll, you'll become part of a highly curated community filled with helpful, motivated, and super-supportive stitchers. These fellow enthusiasts, just like you, are:

  • Mapping out Master Plans for their painted canvases

  • Tailoring their approach based on their current needlepoint skill level

  • Sharing insights, offering encouragement, and celebrating successes

This vibrant community is an integral part of your learning journey, providing inspiration and support every step of the way.

A Lifetime of Stitch Guide Mastery

By the end of the program, you'll have mastered the complete Stitch Guide Formula™ system. This isn't just a one-time skill – it's a lifelong tool that you can use to:

  • Create custom stitch guides for unlimited future projects

  • Adapt and refine your techniques as you grow as a needlepointer

  • Tackle increasingly complex and ambitious canvases with confidence

Our Commitment to Your Success

We're dedicated to ensuring you feel your investment in The Stitch Guide Formula™ was worthwhile. Our commitment to you:

  1. Responsive Support: If at any point during the first 14 days of the program you don't feel motivated or excited by your progress, reach out to us. We're here to help.
  2. Personalized Guidance: We'll work closely with you to identify any challenges you're facing and provide tailored support to overcome them.
  3. Additional Resources: We'll offer extra materials, exercises, or help sessions as needed to ensure you're grasping the concepts and applying them effectively.
  4. Community Engagement: We'll help you connect with fellow students and leverage the power of our community for additional support and motivation.
  5. Long-term Access: You'll have ongoing access to course materials, allowing you to revisit and reinforce your learning as you apply it to future projects.

Our goal is your complete satisfaction with the skills you've gained and your ability to create awesome stitch guides for your canvases. We're invested in your success and will go above and beyond to ensure you feel confident and empowered in your needlepoint journey.

Join The Stitch Guide Formula™ today, and take the first step towards needlepoint mastery with our unwavering support behind you!

Frequently Asked Questions

Ellen johnson needlepoint program workshop reviews

"It’s giving me the encouragement to find out that I could do something more complicated, and it has allowed me to try new things… This has been a great experience for me and I love that I am continuing to learn. I look at things in a different way now that when I first started. I really have appreciated this experience and am enjoying it immeasurably!"

 

PAT HOLMES
Florida, USA

Ready to bet on yourself and transform your painted canvases into beautiful pieces of needlepoint art?

It’s your time!

Register now for one single payment of

$697

Buy Now With One Single Payment

Or select one of our third party financing options at checkout

Starting at $43.15/mo.

Buy Now With Up To 18 Easy Payments
Ellen johnson needlepoint program workshop reviews

"My biggest epiphany was when I did my very first Threadventure. Ellen combined a location (I LOVE to travel!) with the elements that made that location really awesome. And then translated it into stitches and threads that made that element come alive. That relationship between travel, threads, stitches, iconic moments and places, just really won be over. It was eye opening. That was my moment of awakening to all that I could do with needlepoint!"

 

DANA WILKIRSON
Stitcher's Club Member Since 2021

"I have been needlepointing for 40 years and learned new ways to approach my canvas and stitches ❤️ - worth it people! Thank you [for the] great class 🪡🌸"

 

@NEEDLEPOINTLOVE_LAKEGENEVA
On Instagram

Ellen johnson needlepoint program workshop reviews

This is your chance to join The Stitch Guide Formula™, friend.
So what’s it going to be?

Will you put your trust in me and the program that has helped (hundreds of) my students create stitch guides for the needlepoint canvases in their stash based on their current skill level?

If the answer is a solid ‘let’s do this’, get yourself into Stitch Guide Formula™ and let’s get started!

Ellen johnson needlepoint teacher Stitch Guide Formula program

Register now for one single payment of

$697

Buy Now With One Single Payment

Or select one of our third party financing options at checkout

Starting at $43.15/mo.

Buy Now With Up To 18 Easy Payments

Why you deserve to have a seat at the table…

You’ve wanted your needlepoint projects to look like those you’ve admired on social media for long enough.

It’s YOUR time to stitch beautiful pieces of needlepoint art.

You might have doubts about being creative. You might doubt your needlepoint skills. I’ve been there, too. (Heck, I still second-guess myself sometimes! My friend, you’re not alone.)

Stitch Guide Formula was created with these doubts in mind. SGF will show you, step-by-step, how to take your vision for your project and make it a reality. You can make the fabulous needlepoint projects you’ve been dreaming of!

No more second-guessing. No more procrastination. No more “ifs, ands, or buts”.

You might think only the smartest, most talented, and expert level stitchers can create eye-popping needlepoint projects, but that is so far from the truth. There is room for you at the table, my friend - so what are you waiting for? Slide on in and commit to creating a stitch guide that will result in a fantabulous project that you’re proud of!

Should you choose to say YES to your inevitable success, I personally guarantee that these eight weeks will be completely and utterly life-changing for you in your needlepoint hobby!

I can’t wait to meet you and cheer you on inside SGF!

All my best,

selected

Lets do this! Join

Before It's Gone

Register now for one single payment of

$697

Buy Now With One Single Payment

Or select one of our third party financing options at checkout

Starting at $43.15/mo.

Buy Now With Up To 18 Easy Payments
Ellen johnson needlepoint stitch mentor

I'M IN THIS WITH YOU!

If you have questions about The Stitch Guide Formula™, I’m happy to help.
Send me a message at [email protected]