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By the end of this program, you'll be able to…
Look at any canvas and know exactly where to start.
No more freezing up.
No more staring at an unstitched canvas wondering what to do first.
Choose the right stitches and threads on purpose.
No more guessing, no more ten different opinions. You'll make confident choices that actually work together.
Finish beautiful pieces you're proud of.
Real, completed canvases — off the stretcher bars and up on your wall, exactly the way you imagined them.
Sounds wonderful, doesn't it?
But maybe right now, it feels a little far off.
I understand because I bet your story goes a little something like this:
You bought the canvas. You bought the threads. And then it just…sat there. 😅
That gorgeous canvas cost you a pretty penny — but every time you go to start, you freeze up.
So you tuck it away "for when you're ready", or you end up playing it safe and just using basketweave. We've all done it.
And it's not just one, is it? 💸 Go on, count 'em — how many canvases are in that stash, half-finished or never started?
That's hundredsssss of dollars, and heaven knows how many hours, waiting on you.
All that time flipping through stitch books or scrolling Pinterest at midnight… and you're still stuck.
Here's what I think is really going on, my friend.
You can follow somebody else's stitch guide just fine. But you don't just want to follow — you want to make something that's truly yours.
You’re afraid that you’ll spend years stitching… and never once create a piece that came from you.
That voice — "maybe I'm just not that creative" — has already cost you too much.
Well, I'm not going to let it cost you one more day. 🩷
Because that voice is wrong. And I can prove it.
You were never missing talent, or needing to know more stitches, or have different threads.
You were missing a process — a repeatable way to look at any canvas, make your choices on purpose, and carry your vision clear through to a finished piece.
And once you have it, everything you've been losing comes right back:
💸 Your money — you finish the canvases you already paid for.
⏳ Your time — no more searching, second-guessing, and frogging.
🩷 Your joy — that easy, happy feeling of just… stitching again.
That's exactly what the Stitch Guide Formula™ was built to give you. 🧵
I'm Ready — Prove It to Me →This is more than a finished canvas or a new skill.
It’s About Getting You Back
to Your Happy Place
Stitching that calms you again, instead of stressing you.
Don't take my word for it, though. Take theirs.👇
And after all these years of teaching, I've noticed something…there are two kinds of needlepointers.
FOLLOWING SOMEONE ELSE'S GUIDE
✗ You wait on somebody else to tell you what to do.
✗ You're limited to the canvases they choose to write guides for.
✗ You're back to square one with every new canvas.
✗ And deep down, it never quite feels like yours.
CREATING YOUR OWN
✓ You look at any canvas and know exactly where to begin.
✓ Every canvas in your stash is fair game — no waiting, no wishing.
✓ Each one you finish makes the next one easier.
✓ And every single piece is unmistakably, beautifully you.
You don't have to be "born artistic" to make this work.
Whether you've been stitching for two years or forty, there's an artist in you — you just have to learn how to see your canvases differently.
That's a skill, and there's a process to it. And that's exactly what I'll teach you. 👇
Here's what creating your own stitch guide does that following one never will.
It gives your needlepoint direction.
For you, that means you finally sit down to a canvas and know just what to do — and you actually love what you're making.
For that beloved canvas in your stash, it means it finally gets brought to life — with your vision, your choices, your heart in every stitch.
THAT'S THE DIFFERENCE BETWEEN FILLING IN A CANVAS… AND CREATING A WORK OF ART. ✨
The Stitch Guide Formula™ will change your needlepoint — and how you see yourself as a stitcher.
And it's officially OPEN for enrollment!!
Introducing the Stitch Guide Formula™
The Stitch Guide Formula™ isn't one more class to add to the pile.
One system. Every canvas.For as long as you stitch. 🩷
Here's everything waiting for you inside:
📚 Interactive Lessons — Learn at Your Own Pace
Eight trainings that walk you through the entire process, step-by-step — from evaluating your canvas to crafting your master plan.
Watch (and re-watch!) on your own schedule, with downloadable resources and hands-on exercises so you don't just learn it… you actually build a stitch guide for one of your own canvases.
🎙️ Live Q&A With Yours Truly
Eight weeks of expert guidance, including six live Q&A sessions with me.
Bring your real questions — your stitches, your threads, whatever's got you stuck — and get real answers, live.
It's about as close as you can get to having a needlepoint mentor right there in your living room.
🩷 A Supportive Community
Eight weeks inside our warm, students-only community — a whole family of stitchers walking this road right alongside you.
Share your progress, get feedback, cheer each other on, and never stitch alone. (Plus co-stitching sessions to keep your momentum going!)
"It's given me the encouragement to find out that I could do something more complicated, and it has allowed me to try new things. I look at things differently now than when I first started. I have really appreciated this experience and am enjoying it immeasurably!"
PAT HOLMES
Florida, USA
To make sure you never stare at a canvas wondering "where do I even start?" again — you'll have a time-tested framework to follow, every single time.
Say goodbye to confusion and hello to confidence with my proven, step-by-step approach:
- Master my 5-step canvas evaluation framework.
- Learn how to prioritize the order you stitch each area.
- Discover the fool-proof "Stitch Pairing Method" for winning combinations.
- Get my "Thread Selection Blueprint" to make the best thread choices every time.
Hi, I’m Ellen!🩷
Let me tell you how this all started for me.
I was nine years old when my grandmother first put a needle in my hand and I've been stitching ever since.
Needlepoint became my whole life. I opened a needlepoint shop. I wrote a book. I taught thousands of stitchers.
But I'll let you in on a little secret. For the longest time, I didn't stitch the way I wanted to.
I could follow a stitch guide just fine. I knew loads of stitches. I had drawers full of gorgeous thread.
But when I sat down with a canvas I truly loved and wanted to make something mine — I'd freeze up, just like you. I'd second-guess. I'd play it safe. And too many beautiful canvases sat waiting, because I wasn't sure how to do them justice.
And one day I just got tired of it. Tired of guessing my way through canvas after canvas, hoping it would come together. I thought, there has to be a better way than this — something I could count on every single time. So I set out to create it.
A process — a way to look at any canvas, make my choices on purpose, and carry my vision all the way through to a finished piece. And friend, it changed my needlepoint and it changed the way I felt every time I sat down to stitch.
The joy came back. The confidence came back. And I finally stopped calling myself "just a stitcher."
Now I've spent twenty-five years teaching it to stitchers exactly like you.
Beginners and forty-year veterans. The confident and the terrified. Women who were certain they weren't the creative type.
Every single one who was willing to try… I've watched it click for them.
If it happened for me, and it happened for them… my friend, it can happen for you.
So don't try to do this alone. Come inside, and let me walk right beside you — every lesson, every question, every canvas. I've got you. 🩷
All my love,
Count Me In — All for Just $697 →
You’ve been waiting too long to feel certain.
Certain that this stitch is the "right" one. Certain that thread won't clash. Certain you won't mess up a canvas you spent good money on. So you don't start — because how could you, when you're not 100% sure?
But here's the secret I teach my students: confidence was never about being certain. It's about being prepared.
When you have a process — a way to think it through and plan it out before your needle ever touches the canvas — you don't need to guarantee every choice is perfect. You just need a solid plan you can trust. And that's the moment the fear lets go. You stop waiting to feel ready, and you finally begin.
That's what a process gives you, my friend. Not certainty. Freedom.
And I'll let my students show you what that freedom looks like. 👇
🧵 A whole new way of seeing.
"You have totally changed the way I look at a canvas and needlepoint as a whole. I feel like I can carry on an intelligent conversation about evaluating a canvas, identifying a focal point…"
— Angie C.
🧵 A complete guide — and real confidence.
"By going through all the steps, I was able to do a complete stitch guide. I'm continuing on, confident I have a stitch guide perfect for this canvas."
— Deborah M.
🧵 On track, start to finish.
"The organized approach and forms really kept me on track. My guide is complete, and my thread order has come in!"
— Jeanne G.
Class Begins October 1st! Here's how we get started together
8 Interactive Lessons + 8 Weeks of Live Guidance — Working Hand in Hand
Now, I know exactly what you might be thinking: "That sounds great for other people… but will it actually work for me?"
So let me put your mind at ease. 🩷
You're never left alone to figure it out and hope you're doing it right. Every single week, you learn one piece of the process — and then you get me, live, to help you put it to work on your canvas.
Stuck on your sky? Not sure about that focal point? You bring it, and we work through it together, in real time.
This was built so you can't fall through the cracks. The lessons show you the way, I'm right there beside you every step, and our awesome community of stitchers has your back.
Whether you're brand new or you've been stitching for forty years — as long as you're willing to show up, you will be able to do this. I'll make sure of it.
Your 8 lessons walk you through the whole journey:
- Welcome & Start Your Journey — Get settled into your student portal, choose the perfect canvas, and get ready to watch yourself transform from stitcher to needlepoint artist.
- Foundational Fundamentals — Master the basics of canvas evaluation and learn how to apply the elements of artistic design to your projects.
- Thread Theory — Explore the most popular needlepoint threads and learn how to choose the perfect matches for your canvas.
- Stitch Mastery — Experiment with 50+ decorative stitches and learn exactly when to use each one for eye-popping effects.
- Color Coordination — Unlock the secrets of using color for maximum impact on the canvases in your stash.
- Crafting Your Master Plan — Pull it all together — design, stitches, threads, techniques — to map out your creative vision.
- Finishing Touches — Perfect your Master Plan into a complete, step-by-step document you can use to stitch your masterpiece.
- Working Your Master Plan — Thread up that needle and start confidently stitching, using the custom guide you created.
Each lesson is pre-recorded (so you can watch on your own schedule!) and comes with downloadable resources and hands-on exercises.
And every week, I'm right there with you — LIVE. 🎙️
Alongside your lessons, you get 8 weeks of expert guidance, including 6 live Q&A sessions with me. Every week, join me for an interactive hour where you can:
- Get real-time answers to your stitch guide questions
- Learn pro tips and tricks you won't find in any book
- Work through creative blocks with personalized advice
- Sort out those tricky stitch-and-thread combinations
- And learn a whole heap from the other stitchers' questions, too
Bring whatever's got you stuck, and we'll work through it together. These sessions are about as close as you can get to having a needlepoint mentor right there in your living room. 🩷
Next-Level Thread and Stitch Strategies
So the threads and stitches you choose actually work together — and make everyone say WOW when they see your finished piece. 🩷
- Mix textures for multi-dimensional special effects.
- Master "stitching for movement" to bring your canvas to life.
- Create custom stitch patterns for truly one-of-a-kind pieces.
- Use "thread blending" for subtle, gorgeous color transitions.
Complete, Step-by-Step Master Plan
Map out your whole project in advance, so it turns out exactly like you imagined. Every. Single. Time. 🩷
- Get an overview of your project with my "Canvas Mapping Technique."
- Keep your projects on track with my simple planning system.
- Stay motivated and moving, start to finish.
- Assemble it all into one Master Plan you can actually follow.
Class Begins October 1st — Your First Lesson Is Waiting! 🩷
The minute we open the doors on October 1st, you'll jump right into your first lesson — Welcome & Start Your Journey — where you'll get settled in, choose the perfect canvas, and take that first sweet step from stitcher to needlepoint artist.
Then, you'll get one lesson a week. One lesson a week gives you time to soak it in, apply it to your own canvas, and truly master each step before moving on.
No firehose. Just steady little wins, week after week.
Now, can I be honest with you about something, my friend?
You've probably bought a course before — a class, a program, something with the best of intentions — and it's still sitting there, half-watched, never finished. 😅
We've alllllllllllll done it.
And I'd bet money it wasn't because you didn't care. It's because life got busy, the momentum fizzled, and there was nobody there to keep you going.
So I built the Stitch Guide Formula™ differently, on purpose.
I didn't just want to hand you the lessons and wish you luck. I wanted to make absolutely sure you cross the finish line.
That's why this isn't a "watch some videos alone and hope for the best" kind of program.
You get me, live, every week.
You get a community cheering you on.
You get co-stitching sessions where we sit down and work together.
And you get bonuses built for one thing only — keeping your momentum going strong, right up until that canvas is stitched and ready to show off. 🩷
Because finishing was always the whole point. And I'm not going to let you quit on yourself.
We start October 1st and wrap up December 3rd — eight full weeks, with me right by your side. (A $1,997 value!)
Plus!
Plus, Enroll Now and Get These Bonuses — Free 🎁
Co-Stitching Sessions to Help You Complete Your Stitch Guide A
A $397 VALUE
When you enroll in The Stitch Guide Formula™, you'll get access to three exclusive co-stitching sessions on Zoom. Grab your canvas and threads - plus your notes - and we'll get some work done together!
LIVE Training: Overcoming Challenges in the Creative Process
$197 VALUE
Overcome the overwhelm that keeps you frozen in your tracks.
As someone who struggled with recognizing how and where to use decorative stitches on my projects, I can relate to reeeaaaallllly wanting to select the "right" stitches (and threads!), but hating the thought of messing up my expensive canvas.
Enter: an exclusive training - for Stitch Guides Formula students only - called "Overcoming Challenges in the Creative Process". In this 1-hour special session, I'll share all about how to:
- Identify and overcome mental roadblocks that may be holding you back from confidently making creative decisions
- Trust your creative instincts now — not later — so you can approach your projects with confidence and ease
- Express your unique perspective in every piece, infusing your needlepoint canvases with your personal touch
You're ready to create beautiful pieces of needlepoint art and you — YES, YOU! — can do this, my friend.
This exclusive Stitch Guide Formula™ bonus will show you how - from the inside, out.
The Ultimate Stitch Guide Template
(in digital + printable format)
A $197 VALUE
Say goodbye to starting from scratch every time you pick up a new canvas. With this customizable template, you'll have a ready-made framework for organizing your stitches, threads, and notes.
Use it again and again to keep everything neat, consistent, and easy to follow — whether you prefer to work on your computer, tablet, or even good old-fashioned paper. 😉
That's over $750 in bonuses alone!
When you add it all up, the Stitch Guide Formula™ has a total real-world value of over $2,700
But you can join today…
Enroll With Zero Risk — My 14-Day Guarantee 🩷
Try the Stitch Guide Formula™ for a full 14 days. If it's not everything you hoped, just email us at help@serendipityneedleworks.com and we'll refund every penny — no questions asked.
The only risk? Letting those beautiful canvases continue to sit there. 😉
This right here is the whole transformation waiting for you after this course:
🧵 "Old me vs. New me…"
“I saw a stitch guide on a store’s website for that big and colorful Kate Dickerson pumpkin canvas that I have in my stash.”
Old me:
Oooh, I need that stitch guide. This canvas is intimidating…' (starts to purchase)
— Gwen M.
New me:
Wait a minute! It's a stitch guide. I CAN DO THAT MYSELF. So what if it's a large, detailed canvas? I CAN DO IT.' (Smiles and clicks away…)"
— Gwen M.
One payment of
$697
The whole shebang, all wrapped up in one. 🎀
Costs less than the canvases waiting in your closet. And finally finishes them.
Here's Everything You Get When You Enroll:
✔️ 8 Interactive Modules (pre-recorded, watch on your schedule)
✔️ The proven Stitch Guide Formula™ framework
✔️ Next-level thread & stitch selection strategies
✔️ Your complete, step-by-step Master Plan
✔️ 8 weeks of expert guidance, including 6 live Q&A sessions with Ellen
✔️ 8 weeks of community access — your people, cheering you on
Is the Stitch Guide Formula™ Right for You?
This is for you if…
- You have canvases you love that you're a little scared to start.
- You're tired of guessing your way through, one stitch at a time.
You love following your own path and want to create canvases that are truly yours.
You're ready to stop waiting to feel "good enough" — and finally learn how.
This probably isn't for you if…
- You just want someone to hand you a finished stitch guide to copy.
You're not willing to set aside a couple of hours a week to do the work.
You're perfectly happy stitching the way you always have.
If you don't do something different, nothing changes.
You already know what you're meant to do.
There's a seat at this table with your name on it — come claim it. 🧵🩷
So, My Friend… What's It Going to Be? 🩷
You've got a choice to make.
You can close this page, head back to your stash, and keep doing what you've always done — hoping someday you'll finally feel ready.
Or you can decide, right here, right now, that someday is today.
You just need to say yes — to that canvas you love, to the artist in you, and to finally creating the beautiful pieces you've been dreaming of.
The only thing standing between you and that finished canvas… is this one decision.
So make it, my friend… and let's do this together. 🧵
YES! I'm Ready — Enroll Now →
“I have been needlepointing for 40 years and learned new ways to approach my canvas and stitches. Worth it, people! Thank you for the great class. 🪡🌸”
@NEEDLEPOINTLOVE_LAKEGENEVA
on Instagram
One payment of
$697
Here's Everything You Get Inside the Stitch Guide Formula™ 🩷
THE CORE PROGRAM
✔️ 8 Interactive Modules (pre-recorded — watch on your own schedule)
✔️ The proven Stitch Guide Formula™ framework
✔️ Next-level thread & stitch selection strategies
✔️ Your complete, step-by-step Master Plan
✔️ 8 weeks of expert guidance, including 6 live Q&A sessions with Ellen
✔️ 8 weeks of community access — your people, right beside you
THE BONUSES 🎁
✔️ BONUS Live Training: Overcoming Challenges in the Creative Process
✔️ BONUS: The Ultimate Stitch Guide Template (digital + printable)
✔️ BONUS: Co-Stitching Sessions to help you finish your guide
One Payment of $697
The whole shebang, all wrapped up in one. 🎀
✔️ Everything above, included.
🩷 Backed by my 14-day, no-questions-asked guarantee.
