The Needlepoint Success Challenge
How would you like to have everything you need to choose the very best stitches and threads for your next needlepoint project in less than 5 Days?
When you join our Challenge, you'll receive a brand new training every day, for five days, that explains my framework for transforming your painted canvases into beautiful needlepoint art using decorative stitches and fancy threads.
Then, I’ll share even more needlepoint goodness about my system in a LIVE workshop on Zoom. Just choose the best time that works for you!
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The Challenge starts on February 25th!
Join The NEEDLEPOINT SUCCESS Challenge NOW!
At the end of the challenge, you'll have a Master Plan that you can use to stitch your next project.
This Challenge Is a Must for You If...
- Your LOVE the idea of choosing your own stitches and threads for your needlepoint projects, but have no idea where to start.
- You feel overwhelmed by the prospect of creating beautiful projects and need a clear formula to follow.
- You've gotten stuck on a project and need a breakthrough to get to the next level.
- You want expert instruction from a master teacher so that you can learn to evaluate needlepoint canvases, choose the best stitches and threads for your projects, and create and implement master plans for your own needlepoint works of art.
- You're ready to become a needlepoint artist!
And This Challenge Is NOT for You If...
- You're looking for a “silver bullet” solution. The fact of the matter is that developing your needlepoint skills takes effort. If you’re willing to put in the work, I’ll be here to guide you and give you the resources you need to help you succeed. 😊
- You're looking for somebody to tell you exactly which stitches and threads to use for all of your projects. While I’m more than happy to help you if you get stuck, the purpose of this Challenge is for YOU to learn how to choose the best stitches and threads for YOUR projects. 😉❤️
In This Fun Challenge, You Will...

Day 1: Discover How To Evaluate Your Needlepoint Canvases
When you buy a new painted canvas (or pull one out of your stash), it can be hard to decide where to even begin.
During our time together, you'll learn to identify ways to embellish your canvases with decorative stitches and fancy threads with ease.

Day 2: Explore Color and Threads
Your choice of threads can make or break your project. And when you don't have a lot of experience with different threads, it can be overwhelming to try and select the best ones for your piece.
During this workshop, you'll learn the three most important things to consider when choosing threads so that all of your needlepoint projects look fabulous!

Day 3: Explore Stitch Options
There are literally hundreds of decorative stitches that you can use to bring your needlepoint canvases to life - but how are you supposed to know which ones will look the best on your project?
Throughout our week together, you'll discover how to narrow down stitch options using my time-tested tips PLUS you'll learn how to match stitches with threads - something that often gets overlooked!

Day 4: Craft Your Master Plan
Every stitch and thread you select for your needlepoint canvas is part of a puzzle and needs to fit into an aesthetically pleasing and cohesive plan.
Over the course of Challenge week, you'll unlock the secrets to creating a well thought out approach to your projects based on your current skill level.
The Needlepoint Success Challenge will show you how to select the very best stitches and threads for your needlepoint projects!
Reserve your seat today for just $9 - and unlock the secrets to creating artfully stitched needlepoint projects with confidence.
Join The NEEDLEPOINT SUCCESS Challenge NOW!A personal invitation


Hi there! I’m Ellen Johnson, a former first-grade teacher turned needlepoint teacher and author.
Wondering why you should trust me to be your Needlepoint Guide?
Well, here's a little bit of background info about me...
I've mentored hundreds of stitchers just like you.
I love sharing the time-tested needlepoint success strategies and systems that I've developed during my 25 + years of teaching in my own shop and around the USA.
My mission is to help more stitchers overcome their challenges and frustrations so they can stitch with confidence.
I'm the founder of The Stitcher's Club – a premium membership community that empowers needle artists by providing them with resources, relationships and valuable training materials.
I've written articles and designed projects for a variety of needlework magazines and I'm the author of The Embroidered Home.
Now more than ever, we are all craving connection and a way to express our creativity. Needlepoint has been a way for me to achieve both of these, and I know it can do the same thing for you.
Join The NEEDLEPOINT SUCCESS Challenge NOW!Master the framework to choose the best stitches and threads for all of your needlepoint projects!
When You Join, You'll Get
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The Challenge starts on February 25th!
What other stitchers are saying...






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